STRATEGY
Many organizations know the direction they want to go in, but lack the execution strategies to get there. We have the knowledge and experience to help you get there efficiently!
IMPLEMENTATION
Knowing the desired direction of your organization is only half the battle. The Solution provides your organization with proven methods for strategic implementation.
PARTNERSHIP
Our team is a direct extension of yours. We work together to grow your organization by immersing ourselves in your business culture, industry and ethos.
Rock Solid Foundations Lead to Rock Solid Futures
Does your association have great ideas for initiatives that would promote organizational growth, but lack the time or workforce to move those initiatives forward? We recognize the value and impact of associations in their respective industries. We also understand what goes on behind the association curtain. Lack of adequate staff, time, resources and other factors can put your organizational goals on hold, but with our experience in association management – you don’t have to wait any longer!
We can help you prepare and implement customized strategic initiatives that materialize and maximize your goals, overall outlook, and performance. Contact us to schedule a strategic planning session.
When you face challenges – We are The Solution!
what our clients are saying
The Solution really was the solution to our growing pains. As a non-profit organization we are always struggling to raise funds and keep our administrative costs down so that we can utilize our dollars primarily for services. Hiring staff is expensive. Our service agreement with The Solution allows us to leverage our dollars in the most productive way.
– Joni Inman
As CEO of the National Association of RV Parks and Campgrounds based in Denver, I purposely sought an energetic, experienced leader to facilitate our team building employee meeting. After interviewing several candidates, I chose Dot Miller and couldn’t have been happier with her performance. Dot understands the trade association world extremely well from all angles. I will use her again and endorse her highly.
– Paul Bambei
Latest News
How to Evaluate Your Association’s Events & Programs
It’s no secret that in order to attract and retain members, associations offer a variety of events and programs customized to meet the interests, wants, and needs of their audiences.
A strategically planned event or program relies upon various evaluation measures to ensure continued demand and overall validity. Without evaluation, associations may find themselves maintaining the same programs or events because “they’ve always done it that way”, which in turn doesn’t provide true justification for keeping those program and event offerings.
But how does an association evaluate the value members find in attending? Look closely at the events and programs you’re offering to determine if you’re losing revenue. A thorough evaluation can result in event or program improvement. Alternatively, it could result in discontinuation. It all depends on your findings.
We recommend evaluating your programs and events annually. Consider the following:
• Is attendance increasing?
• Are members engaged?
• Are they still producing revenue for you?
• Are sponsors still coming in?
• Is the program still relevant to your organization’s mission?
• Are there new programs you should offer to better serve your community?
• Do a SWOT (Strengths, Weaknesses, Opportunities and Threats) assessment of your programs and events.
• Survey event and program participants to gain insight.
Maximize the value of your association’s events and programs by giving members lots of reasons to keep coming back for more. Members come for the experience. Do all you can to WOW them. Bring energy and creativity to your events… Have fun with them!
Interactive experiences that enable networking opportunities where “goodies” are offered in combination with your association’s creativity are bound to draw a crowd. Be intentional about making connections and allowing members to make connections. Think about who your attendees should meet, and make it happen!
Every event and program is a revenue generator for your association. Always. No exceptions. Identifying and engaging sponsors is also part of the big picture. Read more about finding and engaging sponsors here.
If your events or programs could use evaluation or improvement, or you have questions about how to go about maximizing their value, give us a call. We can help. We are The Solution!